Social Media + Marketing Specialist (Part-Time) | Dr. Wilkinson's Backyard Resort & Mineral Springs | Calistoga, CA at PM Hotel Group | Calistoga, CA | $35/hr – $45/hr

PM Hotel Group

Social Media + Marketing Specialist (Part-Time) | Dr. Wilkinson's Backyard Resort & Mineral Springs | Calistoga, CA

Calistoga, CA (On-site)

$35/hr – $45/hrMid Level2+ years expPart time

Posted 4 months ago

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Job Summary

Lead brand and content marketing for Dr. Wilkinson’s properties, aligning brand, CMS, social, and partnerships to drive guest reach.

Own brand-consistent content and activations across Dr. Wilkinson’s, House of Better, and Spa.
Must-have: Minimum 2 years in hospitality marketing with independent hotels experience.
Standout: Collaborates with GM, PR, and Area Marketing to drive on-site events and cross-promotions.

Job Description

Responsibilities

Brand Management for Dr. Wilkinson’s, House of Better and Spa
Ensure all on-property communications and activations reflect the established brand standards and direction provided by the GM and CDFM.
Maintain brand consistency across signage, collateral, photography, and guest-facing materials.
Content Creation & Social Media for Dr. Wilkinson’s, House of Better and Spa
Execute the content strategy and editorial calendars.
Capture and curate photography/videography for social channels and marketing needs.
Coordinate influencer and media visits in alignment with PR and Brand guidance.
Digital Marketing
Manage the property’s content management system (CMS) to ensure accuracy of copy, photography, and promotions.
Maintain property listings on third-party websites to reflect up-to-date branding, packages, and offers.
Sales Collateral & Promotions for Dr. Wilkinson’s, House of Better and Spa
Partner with the GM and property team to produce property-specific collateral, signage, and tactical promotions.
Ensure timely and high-quality delivery of materials that support sales and property objectives.
Event Planning & Activations
Support the conceptualization and on-site execution of experiential activations and brand events.
Coordinate logistics with internal teams, partners, and vendors as directed.
Partnership Marketing
Assist in developing and maintaining partnerships with local businesses, wineries, and tourism boards.
Support cross-promotional activities and ensure alignment with Area Marketing guidance.

Requirements

Have a minimum of 2 years’ experience in marketing positions in the hospitality industry.
Experience working with independent hotels.
Possess excellent communication and organizational skills.
A passion for hospitality will be apparent from speaking with you; you naturally connect with colleagues and guests.
Strong organizational skills, attention to detail, and entrepreneurial spirit.
Not afraid to get your hands dirty for the good of the team, and above all, you'll deliver results.

Benefits

Competitive compensation package and incentive plan.
Comprehensive onboarding and training plan to set you up for success.
Coaching, feedback, and mentorship to develop yourself and your team.
Personalized development plan to fit your individual role and career goals.
Leadership courses to improve your personal and interpersonal effectiveness.
9 paid holidays.
Discount on hotel stays in the PM + Modus portfolio
Opportunities to volunteer and give back to our local communities.
Paid Parental Leave.
Tuition reimbursement opportunities – when you grow, we grow!

PM Hotel Group

People-first hospitality. At PM Hotel Group every team member is dedicated to delivering memorable guest experiences. As a company we're committed to our core values of respect for one another, our communities and the planet. We manage with a dedication to sustainability, a tradition of teamwork and a passion for innovation and entrepreneurship. Committed to diversity + inclusion, our people-first mindset lies at the center of our corporate DNA. Our vision inspires our approach. We build relationships. We create value- driving top line revenue and bottom line results for our owners.Join us and join the future of hospitality!

Founded in 1995

Chevy Chase, Maryland, USA

491 employees (12 in marketing)

pmhotelgroup.com