Responsibilities

• Manage day-to-day social media activity across platforms (Instagram, TikTok, Facebook, X, YouTube, etc.).
• Monitor and analyze backend performance metrics (engagement rates, reach, conversions, ROI) and provide actionable insights.
• Identify emerging trends, viral content opportunities, and cultural moments relevant to the brand.
• Conduct ongoing competitive analysis to benchmark performance and uncover content gaps or opportunities.
• Develop and execute timely, strategic responses to viral posts or trending conversations to maximize brand visibility.
• Engage with consumers daily through comments, DMs, and community interactions in a brand-appropriate tone.
• Experience running paid social media campaigns (TikTok Ads, TikTok Shops Ads, Meta Ads, etc.) and boosting strategies is a strong plus.
• Collaborate with creative and marketing teams to plan and publish content calendars.
• Assist in campaign planning, influencer collaborations, and product launches.
• Track and report on campaign performance with clear recommendations for optimization.

Requirements

• 3–5 years of hands-on experience in social media marketing or digital marketing.
• Proven experience managing brand accounts with measurable growth and engagement.
• Strong understanding of platform algorithms, social trends, and audience behavior.
• Experience with analytics tools (Meta Business Suite, Google Analytics, TikTok Analytics, Sprout, Hootsuite, etc.).
• Ability to think quickly and respond strategically in real-time social environments.
• Excellent written communication and community management skills.
• Highly organized with the ability to manage multiple campaigns simultaneously.

Preferred

• Creator Community Management – Experience with TikTok Affiliate collaboration and management, TikTok LIVE selling, hosting and co-hosting livestreams, is highly desirable.
• Managing Community Groups on various social platforms such as TikTok, Instagram, and/or Discord.
• Basic graphic design or video editing skills (Canva, Adobe Suite, CapCut, etc.).
• Familiarity with influencer marketing and UGC strategies.
• Experience in plush or toy industry is a plus.
• Trend-savvy and culturally aware.
• Analytical mindset with a creative edge.
• Proactive and quick-thinking under pressure.
• Strong attention to detail and brand consistency.
• Collaborative team player with a growth mindset

Benefits

• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance