Responsibilities

• Develop and implement a comprehensive social media strategy aligned with brand and marketing goals
• Assess and evaluate social media calendars across business units to determine best-fit content for master brand social channels
• Assist in development and maintenance of master-brand social content calendar
• Plan, create, and publish engaging content across platforms (e.g., LinkedIn, Instagram, Facebook, X, TikTok)
• Handle day-to-day social media operations, including content calendars and posting schedules
• Monitor social channels, respond to comments/messages, and foster meaningful audience engagement
• Analyze performance metrics and optimize campaigns to improve reach, engagement, and conversion
• Collaborate with creative teams, copywriters, and marketing stakeholders to produce high-quality content
• Partner with internal teams to amplify campaigns, events, and key initiatives
• Stay current on social trends, emerging platforms, and best practices to keep content fresh and relevant
• Handle paid social campaigns in partnership with media teams, including targeting and performance tracking
• Ensure brand consistency across all social media channels
• Track competitor activity and identify opportunities for differentiation
• Handle multiple projects and deadlines in a fast-paced environment

Requirements

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
• Minimum of 5 years of experience leading social media for a brand, preferably in B2B or corporate environment, bonus points for familiarity with the education sphere.
• Confirmed experience developing and implementing social media strategies and campaigns
• Strong understanding of platform algorithms, trends, and standards
• Experience with social media management and analytics tools (e.g., Sprout Social, Hootsuite, native insights)
• Basic knowledge of paid social media advertising and campaign optimization
• Excellent writing, editing, and storytelling skills
• Strong analytical skills with the ability to interpret performance data and recommend improvements
• Exceptional organization, time management, and multitasking abilities
• Strong collaboration and communication skills