Responsibilities

• Develop and execute comprehensive social media strategies that align with brand goals and target audiences.
• Create, curate, and manage engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Monitor social listening tools to track brand sentiment, industry trends, and competitor activity for actionable insights.
• Design eye-catching graphics and videos using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance content appeal.
• Manage social media advertising campaigns on Facebook Advertising and other platforms to maximize reach and engagement.
• Analyze web analytics with Google Analytics and web analytics tools to measure campaign performance and optimize strategies.
• Coordinate public relations efforts by managing relationship management initiatives with media outlets, influencers, and partners.
• Oversee social media management tools like Hootsuite and Buffer to schedule posts, track performance metrics, and streamline workflows.
• Proofread all content meticulously to ensure clarity, accuracy, and brand consistency before publishing.
• Support branding initiatives by maintaining a cohesive visual identity across all digital channels.

Requirements

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Deep understanding of SEO principles, keyword research, and web analytics tools like Google Analytics.
• Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Hands-on experience managing social listening tools such as Hootsuite or Buffer for scheduling and analytics tracking.
• Knowledge of Facebook Advertising platform for creating targeted ad campaigns that deliver measurable results.
• Strong relationship management skills to foster partnerships with media outlets, influencers, and community stakeholders.
• Excellent proofreading skills with an eye for detail to ensure high-quality content output.
• Ability to produce engaging multimedia content including photography and video editing for diverse platforms.
• Familiarity with branding strategies within digital marketing environments, especially in e-commerce settings.