Responsibilities

• Develop and execute a comprehensive social media strategy across all platforms (Instagram, TikTok, LinkedIn, X/Twitter) to increase brand awareness and engagement.
• Manage social media platforms and utilize platform management tools (i.e. Buffer and Hootsuite) to schedule posts, track engagement metrics, and streamline workflow across multiple channels.
• Develop, implement, and manage social media advertising campaigns across platforms to maximize reach and ROI.
• Maintain consistent communication with clients and brand representatives.
• Manage a content calendar to ensure a consistent posting cadence and timely alignment with marketing campaigns or product launches.
• Collaborate with the team’s content creators to produce engaging content using tools that align with campaign goals.
• Proactive “social listening” and research to identify trending topics, targeted audience, and emerging opportunities for targeted advertising.
• Monitor campaign performance using platform-specific insights; analyze data to optimize ad spend, audience targeting, and creative assets.
• Build and engage within the brand’s community by interacting with followers, responding to comments, and tailoring content to targeted audiences.
• Identify and collaborate with influencers, industry partners, and brand advocates to expand reach and credibility.

Requirements

• Proven experience in social media marketing, brand growth, and strategy.
• Proficiency with social media platforms and management tools (i.e. Buffer) for content creation, scheduling, and analytics.
• Excellent written communication skills to ensure accuracy and clarity across all communications and content creation.
• Strong relationship management skills with an emphasis on collaboration across teams including content creation, branding, and public relations.
• Strong interpersonal skills and communication skills to collaborate with clients.
• Knowledge of SEO principles, social media trends, and digital marketing best practices.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.

Preferred

• Strong graphic design skills (i.e. Canva, Adobe) and experience with video editing is highly desirable.
• Experience and strategy within the food/restaurant marketing industry is a plus.