Responsibilities

• Address inbound DMs and comments across all platforms. Differentiate between routine engagement and complex issues requiring escalation to leadership
• Conduct weekly and monthly audits of all social profiles (bios, links, Highlights, pinned posts) to ensure accuracy and remove outdated promotions
• Respond to comments, messages, and inquiries using brand-appropriate tone while fostering community trust and loyalty
• Monitor sentiment trends to identify risks, opportunities, or recurring issues
• Develop and maintain editorial calendars for Instagram, Facebook, TikTok, LinkedIn, etc. across all brands
• Create, edit, and schedule diverse content formats: Reels, carousels, static posts, Stories, and long-form content across various platforms
• Execute consistent Stories strategy (daily posting with interactive elements like polls, Q&A, UGC) and maintain strong online and offline presence
• Implement content repurposing workflows to maximize efficiency across platforms
• Ensure all content aligns with brand voice and business objectives
• Craft natural-language captions optimized for both in-platform search and Google indexing to enhance content discoverability

Requirements

• Bachelor’s degree in Marketing, Communications, Hospitality Management, Business Administration, or a related field required
• 3+ years of progressive experience in marketing, social media management, or brand strategy, preferably within the hospitality, food & beverage, travel, lifestyle, or entertainment industries
• Proven experience managing multi-location or multi-brand social media accounts with strong understanding of hospitality-driven guest engagement
• Native platform proficiency across Instagram, Facebook, LinkedIn, and TikTok including Creator Studio, LinkedIn Campaign Manager, and TikTok Business Center
• Experience with social media scheduling and analytics platforms (Meta Business Suite, Later, Hootsuite, Sprout Social, or similar)
• Proficiency in project management platforms (ClickUp, Asana, Monday.com, Trello, or similar) for content calendar management, task tracking, and cross-functional collaboration
• High-level proficiency in creative tools such as Canva, Adobe Creative Suite, CapCut, or equivalents for photo/video editing
• Excel/Google Sheets proficiency for data tracking, reporting, and performance dashboards
• Familiarity with AI-assisted tools for caption writing, content ideation, and image generation (ChatGPT, Claude, Midjourney, or similar) while maintaining brand authenticity
• Full understanding of automation tools for comment management and response workflows
• Creator relationship management platforms (Aspire, Grin, Upfluence, or similar CRM tools for tracking partnerships and deliverables)
• Cloud storage proficiency (Google Drive, Dropbox, OneDrive) for asset management and version control
• Advanced written and verbal communication skills, with the ability to coach others on brand voice, storytelling, Social SEO, and message clarity
• Demonstrated leadership abilities, including prioritization, delegation, and cross-functional coordination
• Ability to independently lead department initiatives, set timelines, and manage deliverables while supporting broader organizational goals
• Strong understanding of hotel operations and interdepartmental dynamics, with the ability to influence without authority
• Strategic thinking skills with the ability to interpret analytics, identify trends, and translate performance data into actionable recommendations
• Elevated problem-solving skills with the ability to assess reputational risks, resolve complex guest concerns, and escalate issues appropriately
• Highly organized with the ability to manage multiple brand calendars, creators, stakeholders, and long-term projects simultaneously
• Creative direction capabilities, including guiding content angles, brand themes, and visual identity across platforms

Benefits

• Pay rate: $30 per hour
• 401(k) with company matching
• Complimentary Employee Meals
• Exclusive worldwide Hilton employee travel discount program