Responsibilities

• The Social Media & Marketing Manager is responsible for developing, implementing, and managing marketing and social media strategies that promote the city’s brand, programs, services, and events.
• This position oversees digital messaging that engages the community and supports organizational goals.
• Supervisory: As necessary, supervise contractual employees hired for specific activities (i.e. videos, drone footage, etc.)
• Manage and maintain assigned social media platforms (Facebook, Instagram, X/Twitter, LinkedIn, etc.)
• Create and schedule engaging content including graphics, photos, videos, and written posts.
• Monitor comments, messages, and online engagement, responding as requested in a timely and professional manner.
• Track and analyze social media performance and provide monthly reports on engagement and growth.
• Develop and implement marketing strategies and campaigns to promote community events, programs, and initiatives.
• Create marketing materials such as flyers, newsletters, email campaigns, and digital promotions.
• Ensure consistent branding, messaging, and visual identity across all communication platforms.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field preferred.
• Experience managing social media accounts for an organization, business, or nonprofit.
• Strong writing, editing, and communication skills.
• Knowledge of social media platforms, digital marketing tools, and analytics.
• Experience with graphic design tools (Canva, Adobe Creative Suite, etc.) preferred.
• Ability to manage multiple projects and meet deadlines.
• Graduation from an accredited four-year college or university with a bachelor’s degree in marketing, Communications, Public Relations, or related field preferred.
• Minimum five years of experience in related fields.
• Previous Municipality experience preferred
• Have and maintain a valid Mississippi Vehicle Operator’s license.

Preferred

• Municipality experience (preferred)
• Photography/video editing skills (preferred)
• Creative thinking and storytelling
• Ability to engage and communicate with diverse audiences