Responsibilities

• Assist in the development and execution of social media strategies across various platforms.
• Research and understand the brand to identify target audience
• Craft clear and concise copy, promoting various products and services
• Understand platforms and how to create compelling content and be able to properly posts, stories, and campaigns that resonate with our target audience.
• Monitor social media channels for engagement opportunities and respond to comments or messages.
• Conduct social listening to gather insights on audience preferences and trends.
• Collaborate with the marketing team to ensure brand consistency across all channels.
• Utilize tools such as Hootsuite for scheduling posts and tracking performance metrics.
• Support public relations initiatives by drafting press releases and managing media lists.
• Proofread content to ensure clarity, accuracy, and adherence to brand guidelines.

Requirements

• Must be coachable and able to collaborate well with others
• Must have strong written and verbal communication skills (i.e. ask the right questions to understand the task and messaging, know when you do not know)
• Familiarity with social media management tools and platforms (e.g., Hootsuite, Instagram, Facebook, Twitter).
• Understanding of e-commerce principles and how they relate to social media marketing.
• Strong relationship management skills with the ability to engage effectively with diverse audiences.
• Excellent proofreading skills with attention to detail in written communication.

Preferred

• Knowledge of Adobe Creative Suite (Photoshop, Illustrator) is a plus for content creation.
• Previous experience or coursework in public relations, marketing, or a related field is preferred but not required.

Benefits

• Flexible schedule
• Health savings account