Responsibilities

• Assist in developing and executing social media content strategies that align with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging multimedia content including graphics, videos, photography, and written posts using Adobe Creative Suite tools like Photoshop and Illustrator.
• Monitor social media channels for trends, audience engagement, and brand mentions through social listening tools and social media analytics platforms.
• Support the planning and management of paid advertising campaigns on Facebook Advertising and other social media advertising tools.
• Track and analyze campaign performance using Google Analytics, web analytics tools, and marketing online analytics to optimize future strategies.
• Engage with followers by managing comments, messages, and interactions to foster positive community relationships.
• Collaborate with the marketing team on keyword research and SEO practices to enhance content visibility online.
• Assist in preparing reports on media performance metrics such as reach, engagement, impressions, and conversions to inform strategic decisions.

Requirements

• Currently pursuing or recently completed a degree in Marketing, Communications, Digital Media or a related field.
• Familiarity with social media platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, and their respective management tools like Hootsuite or Buffer.
• Basic knowledge of graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
• Understanding of social media marketing principles including content creation, branding, public relations, and community management.
• Knowledge of SEO best practices and keyword research techniques to enhance content discoverability.
• Ability to analyze data using Google Analytics or similar tools to monitor digital marketing performance effectively.
• Strong written communication skills with an eye for creative storytelling through social media content.
• Enthusiasm for learning new media editing tools like Adobe Creative Suite and staying updated on digital marketing trends.

Preferred

• experience with video editing is a plus