Responsibilities

• Own all Cleverpup social channels (Instagram, TikTok, etc.)—from planning to posting to performance tracking
• Create original content (photo + video) that feels native, on-trend, and true to the brand
• Source, manage, and grow relationships with creators and influencers
• Lead influencer campaigns from outreach through execution and reporting
• Support and capture content at events, pop-ups, and brand activations
• Partner with internal team + external agencies to shape and evolve our social strategy
• Collaborate on paid social (creative input, testing ideas, performance insights)
• Partner with ecommerce and retail teams to support product launches, promotions, and broader marketing initiatives
• Continuously test, learn, and iterate based on what’s working

Requirements

• 2+ years managing social for a consumer brand (startup or high-growth a plus)
• Strong content instincts—you know what works on TikTok vs. Instagram without overthinking it
• Comfortable behind the camera and in the editing apps
• Experience working with influencers and creators (negotiation + relationship building)
• Familiar with paid social and how organic + paid work together
• Comfortable analyzing performance metrics (engagement, traffic, conversions) and using insights to guide content strategy
• Highly organized but flexible—you can juggle a lot and move fast
• You’re proactive, scrappy, and not afraid to try things that might not work