Social Media Manager/Shopify Expert – Fantasia Hair Care

Paramus, NJ (On-site)

Salary Not AvailableEntry LevelPart time

Posted 2 months ago

Job Summary

Own the social media engine for a beauty brand, balancing content creation, channel management, and performance optimization to grow reach and engagement across TikTok, Instagram, Facebook, and Shopify-powered promotions.

  • Content & Channel Ownership: plan, produce, and publish compelling posts, reels, and campaigns across all platforms with consistent brand voice.
  • Trend-driven Execution: stay on top of platform updates, viral formats, and creator collaborations to accelerate reach and impact.
  • Shopify/TikTok Shop Promotions: drive promotions and content strategies that connect social to commerce and email programs.

Job Description

Responsibilities

  • Manage and oversee all social media platforms including TikTok, TikTok Shop, Instagram, Facebook, and more
  • Create, schedule, and publish engaging content across all channels
  • Assist in content planning, shoot concepts, captions, and campaign execution
  • Manage TikTok Shop content and promotional strategy
  • Implement Promotions on Shopify
  • Design graphics, social posts, and marketing materials using Canva or similar design platforms
  • Create and send monthly email blasts using Klaviyo
  • Assist with influencer outreach and collaborations
  • Monitor analytics and engagement performance to optimize content strategy
  • Maintain brand voice and visual consistency across all platforms

Requirements

  • Experience managing social media accounts for a brand or business
  • Familiarity with TikTok, Instagram, TikTok Shop, Facebook, Shopify and emerging platforms
  • Experience using Klaviyo for email marketing
  • Experience using Canva, Adobe Creative Suite, or similar design platforms
  • Strong understanding of current social media trends and content strategy
  • Comfortable filming, editing, and creating short-form video content
  • Strong communication and organizational skills
  • Beauty, haircare, or fashion industry experience is a plus

Preferred

  • Creative thinker with strong attention to detail
  • Self-motivated and highly organized
  • Someone who understands both aesthetics and performance-driven content
  • Passion for beauty, haircare, and social media culture
  • Team player with a positive attitude and fresh ideas