Responsibilities

• Develop, implement, and manage a comprehensive social media strategy aligned with Hotel ZaZa’s brand objectives, marketing initiatives, and business goals.
• Create and oversee content calendars, ensuring consistent brand messaging across all social media platforms.
• Collaborate with internal stakeholders, including Marketing, Operations, Sales, and Creative teams, to develop engaging and relevant content.
• Identify emerging consumer trends, social media platform enhancements, and cultural insights to inform content strategy and audience engagement.
• Manage and maintain Hotel ZaZa’s presence across social media platforms, including Instagram, Facebook, TikTok, YouTube, LinkedIn, and other emerging channels.
• Monitor online conversations and brand sentiment, responding appropriately to customer inquiries and escalating issues when necessary.
• Analyze social media performance metrics and prepare regular reports with actionable recommendations to improve engagement, reach, audience growth, and campaign effectiveness.
• Develop and execute testing strategies to optimize content performance and maximize return on investment.
• Manage relationships with social media agencies, influencers, content creators, and other external partners.
• Coordinate and support integrated marketing campaigns involving paid, earned, and owned media channels.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, or a related field; equivalent combination of education and experience may be considered.
• Minimum of five (5) years of professional experience managing social media for a hospitality, travel, lifestyle, luxury, consumer, or related brand.
• Demonstrated success growing social media audiences and increasing engagement through strategic planning and content development.
• Experience executing integrated social media campaigns across major platforms.
• Proficiency with social media management, scheduling, listening, and analytics tools such as Sprout Social, Later, Hootsuite, or similar platforms.
• Experience managing content calendars, agency relationships, influencer partnerships, and cross-functional projects.
• Strong analytical, organizational, project management, written communication, and presentation skills.
• Ability to work independently while managing multiple priorities in a fast-paced environment.

Preferred

• Experience in the luxury hospitality, hotel, resort, lifestyle, or travel industry.
• Knowledge of social media advertising and paid social campaign management.
• Photography, videography, and content production experience.

Benefits

• health and welfare benefits, paid time off, retirement savings plans, and employee hotel discounts