Responsibilities

• Create and manage content for social media platforms, including Instagram, Facebook, and TikTok
• Visit the studio in Mount Kisco to capture photo and video content
• Create engaging Reels, Stories, posts, and other short-form content
• Develop and maintain a consistent content calendar
• Write captions that reflect the studio's brand and community
• Help grow engagement and build an online community
• Stay up to date with social media trends and suggest creative content ideas
• Collaborate with the studio team and instructors to highlight classes, events, workshops, and other offerings
• Monitor social media performance and provide insights and recommendations

Preferred

• Previous experience managing social media accounts for a business or brand
• Strong knowledge of Instagram, Facebook, TikTok, and other relevant platforms
• Experience creating short-form video content, including Reels and TikToks
• Comfortable shooting and editing photo and video content
• Able to visit the studio in Mount Kisco, NY regularly to create content
• Strong understanding of current social media trends
• Excellent written and verbal communication skills
• Creative, organized, proactive, and able to work independently
• Experience using Canva, CapCut, Adobe Creative Suite, or similar content creation tools is a plus
• Experience in the wellness, fitness, yoga, or lifestyle industry is a plus