Responsibilities

• Manage social publishing and real-time engagement across social platforms and channels.
• Implement best practices across social media and digital touchpoints including identifying trends and performing social listening (competition).
• Fully execute new ideas and leverage viral moments, trends and cultural opportunities rooted in editorial strategy.
• Produce short-form video, polls, image-based memes or other types of digital and social media content on a daily and weekly basis to feed our social media channels aligned to brand goals and fan interests.
• Actively seek out and share competitive and innovative social media learnings, reporting tips, trends and viral moments on a weekly basis and in real time for maximum impact.
• Ideate and assign content creation tasks to various resources (Content Creator, Creative Services, Designers, Editors, third parties) and manage production process, communication, approval and distribution of content.
• Collaborate with talent and influencers as instructed, including providing assets, direction and training as necessary.
• Monitor and respond to community interactions and feedback, ensuring brand standards are upheld, issues are addressed, and our channels remain a safe and positive place for viewers.
• Surface consumer sentiment, issues, challenges, viral moments or highlights in real time and follow up with key resources (PR, Programming, Legal, Marketing, Customer Support, etc.) as needed until issues are resolved.
• Maintain accurate content calendars, planning and posting allocations by brand within AirTable, focusing on improving processes and updating tactics to provide greater benefit to internal teams as platform use grows and evolves.

Requirements

• Bachelor’s degree in marketing, Communications, Digital Media, or a related field preferred, or an equivalent combination of education and professional experience.
• Minimum of four years of professional experience in social media, digital content, digital marketing, or a related field, including at least two years directly managing social media channels for a brand, media company, agency, or consumer-facing organization
• Experience in television, entertainment, streaming, or media preferred
• Demonstrated strong attention to detail and commitment to accuracy
• Ability to work independently, manage multiple projects in a structured, organized manner, meet deadlines, and align projects with business goals
• This job currently has no certification requirements.

Preferred

• Experience with Agorapulse, Airtable and Brandfolder.
• Experience with Adobe Creative Suite, including Premiere Pro and Photoshop.
• Experience with Google Analytics, Looker, Branch or comparable analytics and attribution platforms.
• Experience managing and optimizing YouTube channels through YouTube Studio.
• Familiarity with paid social campaign setup, targeting, optimization, and reporting.
• Experience using social listening tools to evaluate audience sentiment, cultural trends, and brand health.
• Familiarity with generative AI tools for content development and workflow efficiency, with appropriate attention to accuracy, confidentiality and brand standards.
• Experience working with entertainment, television, or streaming content and adapting long-form programming assets into platform-native social content.