Responsibilities

• Make the work. You are our primary producer of social and paid social creative across short-form video, UGC, motion graphics and statics.
• Shoot and edit on demand and on location, including on a pool deck and at meets, around launches and campaign moments.
• Produce a consistent pipeline of testable creative for Meta and our other paid social channels, agreeing weekly with the CMO on what to make next.
• Direct and produce UGC through our ambassador roster and creator network.
• Publish and schedule across our channels. This is a hands-on role and posting is part of it.
• Repurpose what we already have into new formats and placements: cutting longer footage into shorts, reworking UGC into paid ads, adapting statics across surfaces
• Use our internal designers, the digital media team and external freelancers to extend your capacity. They support the output, you own it.
• Use AI tools wherever they genuinely speed things up: ideation, scripting, editing and generation. Example: Higgsfield flow with Nano Banana Pro and Seedance 2.0 usage.
• Own SwimOutlet's (and internal private label, Sporti) organic social presence end to end across prioritized channels: Facebook, Instagram, TikTok, YouTube Shorts.
• Run a full audit of our branded social channels in your first 60 days and recommend what to prioritize, maintain or sunset.

Requirements

• You shoot, edit, cut motion graphics and design statics to a standard we are happy to put paid spend behind.
• Comfortable producing on location. On a pool deck, at a meet, early, not only at a desk
• Fluent in whichever production tools you prefer, whether that is Premiere, After Effects, CapCut, Figma or Canva. We care about the output, not the logo on the software.
• Owned organic social for a consumer brand or a retailer end to end, as the person accountable for it.
• Demonstrable paid social creative experience. You can show ads you made and what they did commercially, not just what they looked like.
• Experience running an ambassador, creator or influencer program with real accountability for output.
• Community management judgement, including knowing what to escalate.
• Comfort with performance data. You know what a hook rate is and why it matters.
• Genuine knowledge of the swim, aquatics or endurance sport world, or a credible route to it. Our audience can tell immediately when content is made by someone who does not know the sport.

Preferred

• Working fluency with AI tools for content production is a plus, not a requirement.

Benefits

• Health, dental, and vision coverage.
• 401(k) with company match.
• Paid time off and holidays.
• Generous employee discount on SwimOutlet products.
• Home-office / remote-work support and covered business travel.