Responsibilities

• Develop and execute social media strategies that align with overall marketing and business goals, supporting brand awareness, lead generation, and sales growth.
• Create and publish engaging, high-quality content that resonates with target B2B audiences across multiple platforms.
• Manage and grow social media channels both organically and through paid media in partnership with external agencies.
• Track, analyze, and report on performance metrics (engagement, traffic, leads) to continuously optimize campaigns.
• Collaborate cross-functionally with brand marketing, creative, sales, and merchandising teams to deliver integrated campaigns.
• Build and nurture relationships with customers and influencers while actively engaging with audiences and responding to inquiries.
• Develop editorial calendars, define KPIs, and manage budgets to ensure efficient and effective campaign execution.

Requirements

• Bachelor’s degree in marketing, Communications, or equivalent work experience
• 3+ years of experience in social media marketing with a proven record of campaign success
• 3+ years of Microsoft Office
• 2+ years’ experience with creative tools like Canva, Adobe Express or video editing software for short-form video, graphics, and branded content

Preferred

• Experience managing B2B social media campaigns and working with large, complex brands.
• Experience collaborating with agencies and managing paid social media initiatives.

Benefits

• Inclusive culture with associate-led Business Resource Groups
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!