Responsibilities

• Social Media Strategy & Campaign Leadership (25%): Develop and execute annual digital and social media strategies, campaign frameworks, editorial calendars, and KPI models aligned with organizational priorities.
• Serve as strategic social media lead for core SEMA properties including but not limited to the SEMA Show, SEMA Association, SEMA Fest, SEMA News, Membership.
• Lead social agency partnerships and manage sub-accounts to maintain consistent strategy, paid social deployment, and unified brand voice.
• Content Production & Creative Direction (20%): Direct and produce high-impact, platform-optimized digital assets, including photography, short/long-form video, graphics, and written copy in the defined voice and tone of the SEMA brand.
• Utilize design software and editing applications to execute original assets quickly without sacrificing visual standards or narrative quality.
• Collaborate with marketing and creative teams to align digital assets with broader brand and campaign collateral.
• Multi-Platform Publishing & Community Management (15%): Oversee daily channel operations across all SEMA social accounts, including scheduling, publishing, community engagement, and direct audience interaction.
• Actively protect brand reputation through proactive engagement and management of crisis social media communications when required.
• Grow and cultivate active digital communities across all social platforms.
• Live Event Coverage & Real-Time Marketing (15%): Lead social media coverage and real-time execution for SEMA’s major live events, including but not limited to the SEMA Show, SEMA Fest, SEMA Live, Industry Honors, Media Trade Conference, and Washington Rally.

Requirements

• 5 – 7+ years of experience in social media management, content creation, digital strategy, and community management.
• Bachelor’s degree in marketing, Communications, Digital Media, Public Relations, or a related field preferred; equivalent practical industry experience strongly valued.
• Demonstrated experience capturing real-time content and leading social strategy at large-scale, high-visibility live events.
• Proven background managing multi-channel campaigns, cross-functional teams, external agencies, and influencer talent.
• Working knowledge of or background in the automotive performance, racing, or non-profit/trade association sectors is a strong plus.
• Skills: Deep functional knowledge of current social platforms, algorithms, publishing tools, digital trends, and video storytelling formats.
• Proficiency with creative editing tools (Adobe Photoshop, Premiere, Canva, or equivalent photo/video suites).
• Strong communication, copywriting, story-building, and executive presentation abilities.
• Process-driven mindset with exceptional project management and multi-tasking abilities under tight deadlines.
• Strategic analytical skills with the ability to turn social listening data into actionable insights.

Preferred

• Working knowledge of or background in the automotive performance, racing, or non-profit/trade association sectors is a strong plus.