Responsibilities

• Own and execute the daily content calendar across all social platforms, including Instagram (and Broadcast Channel), TikTok, and Pinterest
• Develop, produce, and publish compelling, on-brand content that aligns with brand priorities and product launches
• Oversee quarterly content shoots, including strategy, shotlist creation, budgeting, and execution
• Source and maintain relationships with UGC creators to fill content gaps and amplify brand messaging, negotiating rights for paid and retail usage
• Collaborate with founders and partners to brainstorm and brief co-founder and partner-specific content
• Analyze performance metrics to optimize content strategies and provide weekly and monthly reports
• Partner with customer experience and retention teams to manage community engagement and respond to inbound inquiries
• Lead ongoing conversations with the community across channels, including monitoring discussions on Facebook
• Assist TikTok Shop team with hosting, booking, and managing TikTok Live sessions and affiliates
• Coordinate with retail social teams for organic and paid content scheduling and execution

Requirements

• 3–5 years of experience managing social media for beauty, fashion, or lifestyle brands
• Deep understanding of platform-specific content strategies, especially Instagram and TikTok
• Strong aesthetic sensibility with the ability to conceptualize and produce engaging short-form videos
• Proficiency in Canva, Adobe Suite, CapCut, or similar editing tools
• Excellent writing skills with a keen eye for visual storytelling
• Data-driven mindset with a focus on testing, learning, and iterating
• Highly organized, collaborative, and adaptable to a fast-paced startup environment
• On-camera presence and comfort as a creator
• Based in NYC with the ability to travel; available to work in-office once a week

Benefits

• Competitive base salary ranging from $70,000 to $90,000, commensurate with experience and skills
• Flexible remote work environment with in-office presence once a week in NYC
• Opportunity to work with a passionate and innovative team at the forefront of beauty and lifestyle trends
• Professional development and growth opportunities within a creative and dynamic company
• Access to cutting-edge digital tools and platforms for content creation and analytics
• Inclusive and collaborative work culture that encourages creativity and innovation