Responsibilities

• Executes and operationalizes social media channel strategies to drive audience engagement, growth, and alignment with organizational goals. (30%)
• Establishes and maintains processes, workflows, and guidelines to ensure consistency, efficiency, and scalability across platforms. (20%)
• Monitors, analyzes, and reports on social media metrics to deliver actionable insights that inform decision-making and measure success. (20%)
• Optimizes social content and campaigns by applying data-driven findings to strengthen performance and audience impact. (15%)
• Serves as the subject matter expert and primary liaison for the organization’s social media management tool (currently Sprout Social), ensuring effective adoption and use. (10%)
• Facilitates collaboration between internal business partners and the social team to support integrated execution of campaigns and initiatives. (5%)

Requirements

• Bachelor's Degree
• 3 – 5 years social media experience
• Experience with Sprout Social
• Deep understanding of social media space, engagement strategy and channel management
• Expertise in executing effective social media strategies
• Ability to analyze metrics and translate data into actionable recommendations
• Skilled in creating and maintaining efficient workflows and guidelines
• Strong interpersonal skills to connect teams and drive execution

Benefits

• Generous paid time off policy
• Medical, dental, retirement benefits
• Wellness programs
• Professional development programs