Responsibilities

• Manage daily publishing, scheduling, optimization, and engagement activities across all social media platforms.
• This role is responsible for ensuring content is published consistently, accurately, and strategically while maintaining brand standards, audience engagement, and platform growth.
• The Social Media Manager serves as the final quality-control checkpoint before content goes live, ensuring every piece of content has the appropriate context, positioning, text hooks, captions, and calls-to-action necessary to maximize engagement and business outcomes.
• This is an execution-focused role that bridges content strategy and audience interaction.
• The Social Media Manager ensures content reaches the audience effectively and contributes to creator growth, authority building, partnership opportunities, and revenue generation.
• 2) Content Publishing & Distribution: Manage daily publishing across all platforms: TikTok, Instagram, Facebook, YouTube, YouTube Shorts; Scheduling and publishing content; Ensuring content is posted on time; Maintaining publishing consistency; Monitoring publishing accuracy; Managing content calendars; Ensuring platform-specific formatting requirements are followed; Verifying links, captions, hashtags, thumbnails, and calls-to-action; Ensuring all content reaches its intended audience.
• 3) Content Quality Control: Serve as the final review stage before publishing; Reviewing text hooks; Evaluating whether hooks align with the brand; Ensuring content has sufficient context; Reviewing captions for clarity and effectiveness; Checking grammar and formatting; Ensuring messaging aligns with brand positioning; Identifying weak hooks before content is published; Recommending improvements when necessary; This role does not edit videos but must determine whether content is ready for publishing.
• 4) Platform Growth & Optimization: Understand how each platform behaves and optimize accordingly; Monitoring platform performance; Applying platform best practices; Identifying trends and opportunities; Optimizing publishing schedules; Improving content visibility; Improving audience retention; Increasing engagement and reach; Supporting long-term audience growth; This role should actively seek ways to improve results rather than simply publish content.
• 5) Community Engagement & Audience Management: Manage audience interactions across all active platforms; Responding to comments; Managing messages and inquiries; Engaging with audience conversations; Supporting community growth; Escalating partnership inquiries when needed; Identifying high-value engagement opportunities; Helping convert audience attention into conversations and bookings; The goal is not only engagement but relationship building.
• 6) Lead Generation & Booking Support: Support business growth through social media activity; Driving engagement that generates inquiries; Supporting creator recruitment efforts; Supporting partnership outreach opportunities; Encouraging consultation bookings; Helping move prospects through the funnel; Monitoring social conversations that could become business opportunities; Ensuring social media contributes to revenue-generating activities
• 7) Automation & Workflow Management: Utilize automation tools to improve efficiency; Managing social scheduling platforms; Supporting automation workflows; Managing engagement automations when appropriate; Identifying repetitive tasks that can be automated; Improving publishing efficiency; Reducing manual workload through systems and AI tools; Preferred Experience: ManyChat; GoHighLevel Social Planner; Social media scheduling tools; AI-assisted content workflows; CRM integrations; Automation systems
• 8) Analytics & Reporting: Monitor performance and identify improvement opportunities; Tracking engagement metrics; Tracking audience growth; Tracking platform performance; Monitoring publishing consistency; Identifying successful content patterns; Providing recommendations for improvement; Reporting key metrics to leadership; Helping refine future publishing strategies
• 9) Daily Execution & Accountability: Maintain a high standard of reliability and consistency; Meeting daily publishing deadlines; Following content schedules; Maintaining organized workflows; Communicating blockers proactively; Managing multiple platforms simultaneously; Delivering tasks without constant supervision; Maintaining strong time-management practices; Ensuring content is never delayed unnecessarily