Responsibilities

• Following industry trends and best practice research, develop and maintain an annual social media strategy for OTSL that implements organic and paid content to maximize engagement and follower growth in support of OTSL’s audience development goals;
• In addition to focusing on audience engagement and follower growth, collaborate on and fulfill social media and content requests from other internal departments, including but not limited to Development, Education, Advancement, Artistic Administration, and Production;
• Execute a consistent content calendar across all of OTSL’s social media channels, including but not limited to Facebook, Instagram, TikTok, LinkedIn, YouTube, and Google Business;
• Provide friendly same-day responses to any social media mentions, comments, questions, or direct messages in keeping with the highest level of customer service, thereby contributing to increased online engagement and positive public sentiment;
• Monitor social media conversation about OTSL, OTSL artists, and the opera industry while reinforcing positive brand recognition for OTSL;
• Develop year-round partnerships with key community influencers and brand ambassadors across relevant social media platforms, including identifying prospects, cultivating relationships, crafting preferred marketing talking points, setting KPIs, and negotiating appropriate compensation;
• Track and report on social media analytics, including but not limited to profile performance, post engagement, competitor benchmarking, and content pillar performance, so as to inform and improve OTSL’s ongoing social media and content strategy.
• In support of social media efforts as well as other institutional campaigns, develop and implement an annual content calendar including but not limited to memes, GIFs, photo albums, short-form reels, longer-form videos, social media graphics, and more;
• Use Adobe Creative Cloud and other necessary tools to create these promotional materials, ensuring accuracy and brand quality of all content through a robust internal review, editing, and feedback process;
• Capture and edit photo, video, and audio content using cameras, mobile devices, and other technology to support the projects of Marketing and other departments;

Requirements

• Bachelor’s Degree preferred in photography, digital media/communications, or related area;
• 2-3 years working with social media and content creation, preferably in entertainment, non-profit, or performing arts sectors;
• Proficiency in Microsoft Office, Adobe Creative Suite, video and audio editing software, social media platforms, & Google Analytics;
• Ability to estimate and manage budgets.

Preferred

• Creative and collaborative mindset;
• Enthusiastic about photography and videography;
• Proactive about building relationships with seasonal employees and community partners;
• Willing to provide content capture at some evening and weekend events;
• Excellent written communication skills;
• Ability to analyze data and decipher trends;
• Eager to be part of and contribute to a dynamic team;
• Extraordinary attention to detail and consistent professional follow-through;
• Ability to manage multiple competing timelines;
• Ability to perform under pressure and maintain a professional demeanor;

Benefits

• Robust benefits package including health insurance, open PTO policy, 401k match, and more.