Responsibilities

• Build and manage paid campaigns in Meta Ads Manager (1+ year required)
• Execute Facebook & Instagram ad campaigns including audience building, budgeting, creative testing, and optimization
• Develop and manage LinkedIn ad campaigns for B2B lead generation
• Support TikTok ad campaign development and testing
• Monitor performance daily and optimize for conversions, lead quality, and ROI
• Conduct A/B testing on creative, copy, audiences, and placements
• Provide clear performance reporting to clients and internal leadership
• Develop and manage content calendars for clients and agency channels
• Create engaging content for Facebook
• Instagram (posts, stories, reels)

Requirements

• Minimum 1 year experience managing campaigns in Meta Ads Manager & Meta Business Manager (required)
• Experience managing both paid and organic social media
• Strong understanding of Facebook, Instagram, LinkedIn, and TikTok
• Familiarity with social scheduling tools (Hootsuite, Sprout, Social Pilot, etc.)
• Strong written communication skills
• Analytical mindset with comfort interpreting performance data
• Highly organized and able to manage multiple client accounts
• Must be able to work on-site in Grand Rapids, MI

Preferred

• Video editing experience a plus
• Basic graphic design skills preferred (Canva, Adobe Suite, or similar)

Benefits

• Paid vacation and holidays
• Medical, dental, and vision benefits
• Professional development opportunities
• Growth-focused, high-performance work culture