Responsibilities

• Manage the North America social media program in partnership with global social leads
• Maintain and manage the content calendar across all social platforms in collaboration with vendor partners
• Continually evaluate content and platform performance and research social trends to inform content development and social strategy
• Partner with team members to find content and engagement opportunities, share insights, and test new tactics
• Collaborate with internal partners to support integrated marketing campaigns and initiatives
• Monitor social conversations and escalate sensitive issues while collaborating cross-functionally

Requirements

• Requires a minimum of 7 years of related experience; or a minimum of 5 years with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD without experience.
• Proven organic social expertise across social platforms (e.g. Meta, TikTok, LinkedIn, X, Reddit)
• Experienced in developing successful social media strategies through engaging content and effective channel management
• Skilled in social media analytics and adept at making data-based decisions and recommendations
• Able to manage multiple projects simultaneously in a fast-paced environment while maintaining attention to detail
• Able to create, capture, and edit content while managing content calendars
• Experience working with creative agencies, cross-functional partners, and creators/influencers