Responsibilities

• Develop and execute comprehensive social media strategies across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and followers.
• Create, curate, and manage high-quality content that aligns with brand voice and marketing goals, utilizing graphic design tools such as Adobe Photoshop and Adobe Illustrator.
• Monitor social listening tools to track brand sentiment, industry trends, and competitor activity, adjusting strategies accordingly.
• Manage social media advertising campaigns on platforms like Facebook Ads and Google Ads to maximize reach and ROI.
• Analyze social media performance using analytics tools such as Google Analytics, Hootsuite, Buffer, and native platform insights; prepare reports to inform future campaigns.
• Coordinate with public relations teams to ensure consistent messaging and enhance brand reputation through media outreach.
• Oversee media editing tasks including video editing and photo enhancement for diverse content formats.
• Engage actively with followers by responding to comments, messages, and inquiries in a professional manner that fosters community growth.
• Conduct keyword research for SEO purposes to optimize content visibility across search engines and social platforms.
• Collaborate with e-commerce teams to align marketing campaigns with online sales initiatives and branding efforts.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in social media management tools such as Hootsuite or Buffer; experience with Facebook Advertising is essential.
• Skilled in graphic design software including Adobe Photoshop, Adobe Illustrator, and the Adobe Creative Suite; video editing skills are a plus.
• Strong understanding of SEO principles, web analytics (Google Analytics), and marketing online analytics to monitor performance metrics effectively.
• Excellent content writing skills with an eye for proofreading and brand consistency.
• Knowledge of social listening tools and social media analytics platforms to gauge campaign effectiveness.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
• Exceptional relationship management skills to collaborate across teams including PR, E-commerce, and creative departments.