Responsibilities

• Oversee and execute social media strategy for Lobos 1707, ensuring alignment with overall brand positioning and business objectives.
• Review and approve all social media content, ensuring brand consistency and quality standards.
• Define and track key performance indicators (KPIs) and provide regular reporting on social media performance and ROI.
• Collaborate with cross-functional teams including brand marketing, creative, and PR to ensure integrated campaign execution.
• Create and manage social media content calendars.
• Maintain community management, including DMs, mentions, and tags.
• Collaborate with internal teams and external partners for live events coverage, event recaps, and joint content (collabs, etc).
• Work closely with agency partners to deliver content briefs and keep up the content pipeline.
• Lead creative ideation and concept development for day-to-day social content and campaigns.
• Identify and act on cultural moments with reactive content, including hands-on production.

Requirements

• Minimum of 5 years of social media marketing experience.
• Proven track record managing social media for consumer brands, preferably in CPG, lifestyle, or alcohol/beverage industries.
• Experience working with external agencies and managing vendor relationships.
• Demonstrated success in hands-on execution.
• Demonstrated instinct for culturally resonant content that earns attention beyond paid reach.
• Willingness (and excitement!) to travel for events.
• Ability to travel as needed.
• Ability to stand or sit for extended periods.
• Ability to lift and carry (up to 25 pounds).
• Willingness to work evenings and weekends as necessary for creative project deadlines or marketing activations.

Preferred

• Startup mentality and an appetite for experimentation
• Experience with influencer and creator partnerships (end-to-end)