Responsibilities

• Own our social presence across platforms – mainly Instagram and TikTok – from strategy through publishing
• Create content start to finish — concepting, filming, and editing short-form video in a tool like CapCut
• Appear on camera and build content that feels natural and true to the brand positioning
• Build and manage a content calendar that keeps us consistent and intentional
• Grow and engage our community, responding to comments and DMs and building real relationships with our audience and community
• Track performance and let the data sharpen what comes next
• Collaborate with influencer and creator marketing to grow our awareness and leverage 3rd party content for organic social growth and reach
• Stay ahead of trends, formats, and platform shifts, and act on the ones that fit Leisure
• Partner across the marketing team to align content with launches, campaigns, and brand goals

Requirements

• A creative point of view and a clear instinct for what makes content worth sharing
• Comfort on camera, creating content that feels authentic rather than staged
• Hands-on video editing skills in a tool like CapCut or similar
• Strong organization — you can run a content calendar and keep several things moving at once
• A self-starter who takes ownership and thrives in ambiguity with an innate ability to move without waiting for direction
• Strategic thinking that connects engaging content to real goals, not just engagement for its own sake
• Comfort with ambiguity, and the resourcefulness to do well in a startup that's still writing its playbook
• Familiarity with social analytics and ability to recap on a consistent basis

Preferred

• A personal social presence or portfolio that shows your range
• Experience with a consumer brand, especially in food, beverage, or lifestyle
• In-house with a brand or marketing agency as a creator and/or social media manager
• Strong graphic design skills with proficiency in Canva, Adobe, and other design tools

Benefits

• Real ownership of a core channel at a growing brand
• The freedom to run with your ideas and see them live quickly
• A close-knit team that moves fast and values creativity
• Equity in Business
• Health Insurance Stipend
• Unlimited PTO