Responsibilities

• Paid Social Media Management: Develop, execute, and optimize paid social media campaigns across Meta (Facebook/Instagram), TikTok, LinkedIn, and other relevant platforms, managing a monthly paid media budget.
• Budget & ROI Tracking: Allocate spend effectively, monitor cost-per-acquisition (CPA), and continually A/B test ad creatives and copy to maximize ROI
• Targeting & Retargeting: Build and refine audience segments, utilize retargeting strategies, and ensure paid efforts align with the broader marketing funnel to drive lead generation and program sign-ups
• Organic Content, Community & Reputation: Manage marketing communications in both directions, between InterExchange and its audiences, engage via InterExchange social media channels and online tools, and monitor engagement to support brand reputation
• Content Innovation: Conceptualize, test, and publish new posts, stories, and other formats to InterExchange social properties
• Strategy & Efficiency: Improve efficiencies utilizing existing tools, systems, and team members to ensure the right messages are delivered to the right people at the right time. Exhibit exceptional time management and prioritization, focusing on the actions with the highest business impact
• Internal Communications: Promote and guide strong internal communications across the InterExchange organization to encourage employee engagement (sharing) and interaction to boost organic reach
• Respond to customer messages via Social channels and WhatsApp
• Reporting: Report on your success using data and analytics

Requirements

• Experience: 4–6 years of social media management experience, including at least 1–2 years managing paid social campaigns with a dedicated budget
• Campaign Management: Strong campaign management skills, with the ability to take a campaign from concept to execution with minimal input and guidance
• Copywriting: Strong copywriting skills with experience preparing content briefs and overall excellent communication skills
• Customer Support: You are the first stage of customer support, answering questions
• Creative Skills: Experience with content creation, brainstorming, ideation, and execution using creative apps (e.g., Canva)
• Video Production (A Huge Plus!): High-level capability and proven experience in short-form video production and editing specifically for TikTok, Instagram Reels, and YouTube Shorts. Proficiency with editing software is highly desired
• Paid Social Expertise: Proven hands-on experience using Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager to run successful direct-response and brand-awareness campaigns
• Data & Analytics: Strong grasp of paid media metrics (ROAS, CTR, CPC, CPM) and an understanding of tracking pixels, conversion APIs, and using Google Analytics/Looker Data Studio to report results
• AI-Assisted Workflow: Demonstrated experience using generative AI tools to accelerate content ideation, copywriting, campaign research, and reporting workflows. Comfortable incorporating AI tools into daily work to increase output speed without sacrificing quality or brand voice.

Preferred

• Video Production (A Huge Plus!): High-level capability and proven experience in short-form video production and editing specifically for TikTok, Instagram Reels, and YouTube Shorts. Proficiency with editing software is highly desired

Benefits

• Affordable, quality medical, dental, and vision insurance
• 401k retirement plan with safe harbor employer contribution
• Generous paid time off and health time off package
• Employer-sponsored life insurance
• Flex-time options
• Professional Development & Educational Assistance Program
• Pre-tax FSA for medical and/or dependent care expenses
• Pre-tax commuter benefits
• Supplemental insurance plans
• Pet Insurance Discount