Instagram and TikTok content plan and publish cadence across channels; end-to-end content calendar coordination with internal and external contributors; own creation and publishing of native content for social channels. Content Planning & Publishing: Own the content calendar end-to-end, coordinating content development across internal and external teams, plus developing content yourself. Ensure all content is briefed, scheduled, and published on time. Content Creation: Develop native content for Instagram and TikTok — from concept through posting. Stay ahead of platform trends and publish content that resonates with small business owners and their teams. Customer & Influencer Outreach: Build and manage relationships with customers and creators to generate authentic content for Homebase. Lead outreach and ongoing communications — from first contact through content delivery. Community Management: Be the voice of Homebase in the comments. Monitor and respond to comments, DMs, and mentions across platforms to drive two-way engagement and build a loyal, active community. Performance Reporting: Track and report on engagement metrics regularly, surfacing insights that inform content decisions and demonstrate impact against business and campaign goals. Team Coordination: Work closely with the Creative team on quality content and share best-performing content with the Growth team to support paid social campaigns.