Responsibilities

• Design and execute social media strategies that pack a punch.
• Create slick visuals, engaging reels, and clever campaigns that make our clients' brands shine.
• Embody their voice, vibe, and style to build an online presence that’s not just noticed but remembered.
• Brainstorm bold ideas to manage content that connects with target audiences.
• Create magic through posts, stories, and everything in between; be the wizard behind the curtain, making our clients' social media channels pop, dazzle, and deliver.
• Work with the Golden Word Director of Client Success, PR Account Leads and our clients to develop a unique social media strategy for each client and each platform we decide to focus on.
• Produce monthly content calendars for clients based on their specific social media objectives.
• Work closely with the PR team to align trend pitching, new products, and activations with the social media content calendars.
• Develop, manage and grow client influencer and brand ambassador social media programs.
• Capture and create content including editing reels and photos, creating graphics, and drafting copy for content calendars, etc.

Requirements

• 2-5 years post-grad experience in social media management, able to lead accounts with smart strategy.
• Maintain relationships with influencers in the consumer/business space, easily able to convert coverage.
• Analytics expertise is required for client reporting.
• Drive social media strategy and activations to complement broader communications plan.
• Excellent English writing and speaking skills.
• Very detail-oriented, caring about proper execution of tasks and have an eye for creating refined and sophisticated content.
• Proficient in social media photography and video capturing, with a keen eye for creating compelling and high-quality visual assets optimized for social media platforms.
• Travel to various destinations in the city to capture content for our clients.
• Optimistic, solutions-oriented, hustles with a smile.
• Interested in our client mix and feels responsible in performing well for them.
• Roll with the fast-paced, slightly unpredictable development of a young business.
• Provide a valuable contribution when given opportunity to have a voice in Golden Word’s trajectory.