Social Media Manager at Gibson Dunn | New York City, NY | $140K/yr – $180K/yr

Gibson Dunn

Social Media Manager

New York City, NY (On-site)

$140K/yr – $180K/yrMid Level10+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the global social storytelling program for a top law firm, turning complex topics into platform friendly posts and leading the editorial calendar, design partnerships, and measurement engine.

Editorial & Content Ownership: own the global social calendar and coverage of initiatives, thought leadership, events, media, and publications.
Design & Audience Journeys: collaborate with design to build templates, visuals, and reader journeys that drive engagement to the website.
Lawyer Enablement & Analytics: support attorneys, train teams, and define KPIs with regular executive-facing insights.

Job Description

Craft compelling social content (copy, graphics, video) tailored to each platform, especially LinkedIn.
Translate complex legal and business topics into clear, engaging posts targeting legal experts and clients with appeal to broader audiences.
Partner with design and editorial colleagues for consistency with firm voice and tone.
Demonstrate superior writing skills, with ability to compellingly for short formats.
Lead development and execution of the global social media editorial calendar.
Ensure coverage of firm-wide initiatives, thought leadership, events, media coverage, accolades, and publications.
Develop editorial calendar recommendations for senior stakeholder approval.
Partner with design team to create compelling posts leveraging graphics, photography, and content befitting of the Gibson Dunn brand and consistent with firm visual design guidelines.
Partner with design to establish industry leading templates that distinguish Gibson Dunn in the marketplace and convey key takeaways for readers.
Create user journeys connecting social content to the firm’s website, driving content engagement and actions.
Support attorneys with their social media presence by helping them create posts, as needed.
Serve as an internal resource, offering training and guidance on best practices.
Plan, run, and optimize paid social campaigns (audience targeting, A/B testing, budget management).
Define KPIs and performance metrics (e.g., reach, engagement, conversion) to continually refine posts to enrich engagement.
Provide regular reporting, insights, and recommendations to executives.

Gibson Dunn

4.3 Glassdoor

Gibson Dunn is a leading global law firm, advising clients on significant transactions and disputes. Our exceptional teams craft and deploy creative legal strategies that are meticulously tailored to every matter, however complex or high-stakes. With more than 2,200 lawyers, spanning 22 offices and dozens of practice areas, we operate as a unified whole. Our work is distinguished by a unique combination of precision and vision. We forge deep partnerships with our clients - helping them face tough challenges with courage and thrive in unprecedented times. © 2026 Gibson, Dunn & Crutcher LLP. All rights reserved. For contact and other information, please visit us at www.gibsondunn.com.Attorney Advertising: These materials were prepared for general informational purposes only based on information available at the time of publication and are not intended as, do not constitute, and should not be relied upon as, legal advice or a legal opinion on any specific facts or circumstances. Gibson Dunn (and its affiliates, attorneys, and employees) shall not have any liability in connection with any use of these materials. The sharing of these materials does not establish an attorney-client relationship with the recipient and should not be relied upon as an alternative for advice from qualified counsel. Please note that facts and circumstances may vary, and prior results do not guarantee a similar outcome.

USA

3.9K employees

www.gibsondunn.com

87% recommend to a friend

92% CEO approval