Responsibilities

• Develop and manage Thread & Promise’s social media strategy for Instagram, TikTok, Threads, YouTube, and emerging platforms.
• Create and curate fashion-forward content, including photos, reels, behind-the-scenes videos, campaigns, mood boards, and brand storytelling posts.
• Work closely with designers, photographers, stylists, and youth creators to source compelling visuals.
• Maintain a consistent brand voice and aesthetic aligned with MAP’s mission and Thread & Promise’s design identity.
• Plan and manage content calendars, fashion drops, and campaign launches.
• Analyze engagement metrics and platform insights to refine social media strategies.
• Engage with followers, respond to comments, and build an active digital community.
• Collaborate with the Fashion Marketing Manager and Communications Team to ensure alignment across platforms.
• Support digital storytelling for capsule collections, collaborations, and special events.
• Check and respond to emails daily, with responses within 48 hours.

Requirements

• Experience managing social media for fashion, lifestyle, or creative brands.
• Strong understanding of fashion trends, digital culture, and visual storytelling.
• Experience with Instagram Reels, TikTok trends, short-form video editing, and content creation tools.
• Excellent writing, communication, and aesthetic curation skills.
• Ability to collaborate with designers, photographers, stylists, and content creators.
• Interest in ethical fashion, youth empowerment, and social-impact storytelling.

Preferred

• Experience with Canva, Adobe Creative Suite, CapCut, or similar tools.
• Experience in fashion marketing, brand building, or creative direction.
• Photography or videography experience.
• Bilingual or multilingual abilities.

Benefits

• Experience managing social media for a mission-driven fashion initiative.
• Collaboration with designers, artists, youth creators, and media storytellers.
• A strong portfolio of fashion digital content and campaigns.
• Professional development, mentorship, and leadership experience.
• Letters of recommendation and professional references.
• The opportunity to help build a fashion brand rooted in equity, identity, and community power.