Responsibilities

• Developing a distinctive social media strategy across Instagram, TikTok, LinkedIn, YouTube, X, and emerging platforms
• Creating a thoughtful, high-impact content calendar aligned with campaigns, productions, launches, and company priorities
• Turning fashion concepts, cinematic footage, behind-the-scenes moments, digital visuals, and brand ideas into compelling social content
• Developing original campaign concepts that grow awareness, engagement, community, and cultural relevance
• Writing captions, campaign copy, social scripts, video concepts, creative briefs, and platform-specific messaging
• Helping define the brand’s visual language, personality, tone of voice, and public identity
• Directing and coordinating short-form videos, social graphics, launch campaigns, editorial content, and digital storytelling
• Collaborating with designers, models, filmmakers, photographers, editors, developers, marketers, and company leadership
• Identifying emerging fashion, beauty, entertainment, technology, and cultural trends before they become oversaturated
• Building meaningful relationships with followers, creators, designers, artists, stylists, filmmakers, and potential collaborators

Requirements

• Have experience in social media management, fashion marketing, content strategy, brand development, digital marketing, communications, or a related area
• Have a genuine understanding of fashion culture, visual storytelling, audience behavior, and digital communities
• Know how to create content that feels elevated, emotionally resonant, and culturally current
• Can recognize emerging creative movements without simply imitating popular trends
• Have excellent writing, editing, communication, and presentation skills
• Can move comfortably between campaign strategy and hands-on creative execution
• Possess strong taste, visual judgment, and attention to detail
• Understand how content should change across TikTok, Instagram, LinkedIn, YouTube, and other platforms
• Can use performance data to strengthen creative work and audience growth
• Are organized, dependable, and capable of managing multiple campaigns and deadlines

Preferred

• A bachelor’s degree in marketing, fashion merchandising, communications, public relations, media, film, business, or a related discipline
• Two or more years of relevant professional experience
• Experience working with a fashion, beauty, luxury, entertainment, lifestyle, media, technology, or consumer brand
• A portfolio demonstrating social campaigns, visual storytelling, brand development, content production, or audience growth
• Experience with Canva, Adobe Creative Cloud, CapCut, Premiere Pro, Photoshop, After Effects, or comparable creative tools
• Experience producing, directing, or editing short-form video
• Familiarity with social media analytics, scheduling platforms, audience research, and campaign reporting
• Experience with creator partnerships, influencer marketing, community engagement, public relations, or event promotion
• An interest in artificial intelligence, virtual production, digital fashion, immersive media, or emerging creative technology
• We welcome unconventional career paths. Candidates with an exceptional portfolio, distinctive creative perspective, or strong demonstrated ability are encouraged to apply even when they do not meet every preferred qualification.

Benefits

• Competitive compensation
• Meaningful ownership over campaigns, storytelling, and brand development
• Direct collaboration with company leadership
• The opportunity to help shape an emerging fashion company from an early stage
• Exposure to fashion, film, artificial intelligence, virtual production, and immersive media
• Highly visible work that can become a defining part of your professional portfolio
• Opportunities for increased responsibility and advancement as the company develops
• A collaborative environment that values originality, ambition, cultural intelligence, and excellent execution
• The freedom to bring forward bold ideas and help turn them into finished creative work
• The opportunity to contribute to a brand that wants to influence culture rather than simply follow it