Responsibilities

• Strategy & Vision — Full ownership of D.S. & Durga's social strategy — not just execution, the vision itself.
• Build a strategy that meets our customer where they actually are, in partnership with founders, Art Director and fractional CMO.
• Sequence and build step by step — know what comes first, and why.
• Synthesize the brand's essence into a social context that feels native to each platform, not translated onto it.
• Content, Built from Our Own Pillars — Character — give every fume its own persona, its own vibe, its own moment.
• Fume — the notes, the family, the samples, told the D.S. & Durga way.
• Playlist — build the world beyond the bottle; play in formats other brands can't touch.
• World Building — educate on the olfactive range without ever sounding like a brochure.
• Fan Mail — go beyond the algorithm; build the culture club with our most committed fans.
• Merchandise — make the b(r)and visible, collectible, IYKYK.

Requirements

• A self-starter who's curious by nature and energized by building something from zero.
• Creative first, genuinely technical second — platforms and algorithms as craft, not mechanics.
• A strong communicator who can bring founders, creatives and commercial partners onto the same page.
• Someone who thinks in sequence — you know how to strategize and build step by step.
• Comfortable being both the strategist and the person who rolls up their sleeves and gets it done.
• Plugged into culture, creators and the wider content ecosystem — you'd recognize our Scene Makers, Amplifiers and Youthful Discoverers on sight.
• 5–7 years of experience in social media strategy, brand content or digital storytelling within beauty, lifestyle or luxury consumer brands.
• A track record of building social strategies from the ground up, not just maintaining an existing machine.
• Strong editorial instincts and copywriting ability — tone, wit and nuance, on command.
• Deep, current understanding of social platforms, algorithms, cultural trends and creator-driven content ecosystems.

Benefits

• Full Time employees are eligible for medical, dental and vision insurance, employer paid life insurance, 401k plan, pre tax commuter benefits, quarterly gratis, employee discount, long-term & short- term disability leave and much more.
• Location: Brooklyn, NY (Hybrid- 3 days per week in office)