Responsibilities

• Account Operations Handle the back-end management of our YouTube, Instagram, and TikTok accounts — scheduling, publishing, captioning, tagging, and platform-specific optimization for every piece of content. You'll keep things running smoothly across multiple accounts simultaneously, staying on top of specs, timing, and platform best practices.
• Community Management Monitor and manage comments across all platforms, responding to followers and engaging with commenters in the authentic voice of each account. You know the difference between a reply that builds loyalty and one that falls flat. You're good at representing a brand online in a way that feels human.
• Organic Growth Lead proactive, daily engagement with similar accounts, creators, and communities across our platforms — following, commenting, and collaborating in ways that expand our reach and build relationships. You understand how organic growth actually works on TikTok, Instagram, and YouTube in 2026, and you're not relying on strategies from three years ago.
• Content Generation Produce some content for the channels to help them grow – especially static posts (memes, carousels, IG stories, etc) to supplement short-form video.
• Paid & Boosted Content Support or lead boosted content campaigns on Instagram and TikTok — understanding how to allocate small budgets effectively to amplify organic content that's already working. Experience with Meta Ads Manager and TikTok Ads Manager is a plus.
• Platform Intelligence Stay current on algorithm changes, emerging formats, and platform trends — especially as they relate to reaching parenting audiences that might be politically disengaged. Bring that intelligence to the team proactively, not just when asked.

Requirements

• 2 to 5 years of experience managing social media accounts in a professional capacity, including in house, agency, or freelance environments. Demonstrated ownership of account growth, with clear examples of building from zero or materially accelerating existing performance.
• Fluency across TikTok, Instagram including Reels, Stories, and feed, and YouTube including Shorts and long form. Strong platform instincts, with the ability to adapt content to each environment rather than treating distribution as interchangeable.
• Experience managing publishing workflows at pace, including use of scheduling tools such as Later, Buffer, Hootsuite, or similar, and comfort working within native analytics to inform iteration.
• Strong writing skills, with the ability to produce captions, comment responses, and outreach that feel natural, specific, and consistent with a defined voice. Comfortable writing in voices that are not your own and maintaining that consistency across accounts.
• Clear understanding of audience engagement dynamics, particularly with a parenting demographic. Ability to identify what builds trust over time versus what drives disengagement. Experience in education, online safety, economic security/affordability, or lifestyle media is a plus.
• Comfort operating in an experimental environment, including testing formats, iterating quickly, and applying performance insights to improve outcomes.
• Experience with paid social or boosted content, familiarity with AI tools in a content workflow, and experience managing accounts in civic, media, or nonprofit contexts are a plus.

Preferred

• Experience with paid social or boosted content, familiarity with AI tools in a content workflow, and experience managing accounts in civic, media, or nonprofit contexts are a plus.