Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to maximize reach and engagement.
• Create high-quality, engaging content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
• Manage social media content calendars using tools like Hootsuite or Buffer to ensure consistent posting schedules.
• Monitor social listening channels to gather insights on audience sentiment, industry trends, and competitor activities for informed decision-making.
• Utilize SEO techniques and keyword research to optimize content visibility and improve organic reach on digital channels.
• Implement targeted advertising campaigns on Facebook Advertising and other platforms to boost key messages and promotions.
• Analyze media performance through social media analytics tools and Google Analytics to assess campaign effectiveness; prepare detailed reports for continuous improvement.
• Collaborate with public relations teams to manage brand reputation and coordinate media outreach efforts.
• Oversee branding consistency across all digital assets while maintaining adherence to visual standards using Adobe Creative Suite tools such as Photoshop and Illustrator.
• Engage actively with followers by responding to comments, messages, and inquiries to build strong relationships.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Hands-on proficiency with social media platforms’ management tools such as Hootsuite or Buffer.
• Skilled in graphic design using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for media editing and content creation.
• Experience with video editing software for producing engaging multimedia content.
• Knowledge of SEO best practices, Google Analytics, web analytics tools, and online marketing analytics for data-driven decision-making.
• Familiarity with social listening tools and social media analytics platforms to monitor engagement metrics effectively.
• Strong writing skills with an eye for proofreading and content refinement across various formats.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.