Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals to increase visibility and engagement.
• Create, curate, and manage engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok, ensuring consistency in voice and branding.
• Monitor social listening tools to gather insights on audience sentiment, trending topics, and competitive activity for strategic adjustments.
• Utilize media editing tools like Adobe Photoshop, Illustrator, and video editing software to produce high-quality graphics and multimedia content.
• Manage social media advertising campaigns using Facebook Advertising and other paid promotion tools to maximize reach and ROI.
• Track and analyze social media performance metrics with tools like Google Analytics, Buffer, Hootsuite, and native platform analytics to optimize ongoing campaigns.
• Foster strong relationships with influencers, media outlets, and community partners through effective communication and relationship management strategies.

Requirements

• Proven experience in social media management or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in content creation including writing engaging posts, designing graphics with Adobe Creative Suite (Photoshop, Illustrator), and editing videos.
• Solid understanding of SEO principles, keyword research, web analytics, and marketing online analytics to enhance content visibility.
• Familiarity with social media platforms’ algorithms, advertising tools (such as Facebook Ads), and social listening techniques.
• Ability to analyze media performance data to inform strategic decisions and improve campaign effectiveness.
• Excellent communication skills with a knack for proofreading and crafting compelling narratives that resonate with diverse audiences.
• Experience in branding initiatives, public relations activities, and media editing tools is highly desirable.