Responsibilities

• Manage the North America social media strategy across key platforms (Instagram, TikTok, X, Facebook, LinkedIn), aligning channel approach with broader business, marketing, and brand objectives.
• Lead the development and execution of integrated social campaigns that support ticket sales, partnerships, and brand initiatives, ensuring social is effectively leveraged as a core marketing channel.
• Develop and oversee content strategy and editorial planning, balancing always-on programming, campaign support, and real-time, trend-driven content opportunities.
• Concept, produce, and optimize social-first content (including short-form video), ensuring creative output is platform-native, high-performing, and aligned with audience behavior and cultural trends.
• Exercise real-time judgment in managing high-visibility social interactions, including community engagement, brand voice management, and escalation of sensitive or reputational risks.
• Analyze performance data and translate insights into actionable strategies that improve engagement, audience growth, and conversion, partnering cross-functionally to inform broader marketing decisions.
• Serve as a subject matter expert for social media, advising internal stakeholders and international teams on best practices, platform trends, and strategic opportunities.
• Drive cross-functional alignment with marketing, partnerships, communications, and creative teams to ensure cohesive messaging and maximize campaign impact.

Requirements

• BA/BS Degree (4-year) Marketing, Communications, related field
• 4-6 years 5+ years of experience creating content in fast-paced, culturally relevant environments such as entertainment, music, sports, or media brands or within an agency is strongly preferred.
• Strong knowledge of major social media platforms (Instagram, TikTok, X, Facebook, LinkedIn), including best practices, algorithms, and emerging features.
• Deep understanding of social-first content, particularly short-form video, and what drives engagement across platforms.
• Skilled in content creation, including concepting, shooting, and editing using tools such as Adobe Creative Suite, Canva, or native platform tools.
• Excellent copywriting skills, with the ability to adapt tone and voice across platforms and audiences.
• Strong community management skills, including the ability to engage thoughtfully with fans and navigate sensitive or high-visibility interactions with sound judgment.
• Ability to analyze social performance data and translate insights into actionable recommendations in partnership with analytics team.
• Strong organizational and time management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Ability to collaborate effectively across cross-functional teams, including marketing, creative, and partnerships.

Benefits

• Full benefits package that includes medical, dental and vision insurance
• Paid holidays, vacation and sick time
• Company paid basic life insurance, voluntary life insurance
• Parental leave
• 401k Plan (with a current employer match of 3%)
• Flexible spending and health savings account options
• Wellness offerings
• Currently, full time employees are eligible for these benefits on the first day of employment