Responsibilities

• Execute a cohesive content strategy across Instagram, Facebook, and TikTok that aligns with each practice's brand voice, campaign goals, and audience insights
• Support and develop the content calendar end-to-end — planning, briefing, writing, scheduling, and optimizing across channels
• Help conceive and produce engaging short-form video content and copy for TikTok and Instagram Reels, including ideation, scripting, and coordination with creative teams
• Plan and execute email marketing campaigns — from segmentation and copywriting to A/B testing and performance analysis
• Monitor channel performance using platform analytics and email KPIs; translate data into actionable insights and continuous improvements
• Stay ahead of platform algorithm changes, content trends, and best practices across social and email
• Partner with cross-functional teams to ensure content supports broader marketing and product initiatives
• Lead, develop, and delegate work to a team of social media strategists, specialists, and creatives

Requirements

• 5+ years of experience as a lead in social media content strategy, social media marketing, or a related role — ideally within a SaaS or health-focused brand, in both a B2B and B2C capacity
• Demonstrated expertise managing brand presence on Instagram, Facebook, and TikTok, with a portfolio to show for it
• Hands-on experience planning and executing email campaigns, including familiarity with common platforms
• Strong copy editing skills with an ability to identify issues with voice, tone, and style across platforms and audiences
• Analytical mindset — you're comfortable pulling reports, identifying trends, and making data-driven decisions
• Experience with short-form video content creation and an eye for what performs on TikTok and Reels
• Highly organized self-starter who can manage multiple projects in a fast-paced, evolving environment
• A portfolio showcasing your relevant work

Preferred

• Passion for healthcare, wellness, and the elective aesthetics industry is a plus

Benefits

• Paid time off (PTO) and paid holidays
• Fully remote work environment with flexible schedules
• Collaborative and thriving team culture guided by Adoreal’s core values