Social Media Lead & Influencer

Sunbury, PA (On-site)

$20/hr – $24/hrMid LevelFull time

Posted 2 weeks ago

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Job Summary

Own the social voice and growth engine for a pet brand, turning trends into engagement and revenue across short-form video, live moments, and social commerce.

  • Audience growth and engagement: own platform-native content and trend-driven ideas for a pet audience across TikTok, Instagram, YouTube, and live moments.
  • Revenue and partnerships: drive revenue through shop features, affiliate content, and launches while building creator and brand partnerships.
  • Performance-focused cadence: use analytics to sharpen strategy, posting cadence, and cross-platform impact.

Job Description

Responsibilities

  • Run day-to-day social for the Fresh Roasted Coffee brand, keeping our established audience engaged and growing
  • Be the public face and voice of the new pet brand across TikTok, Instagram, YouTube, and whatever platform comes next
  • Create scroll-stopping, platform-native content and lead trend-driven ideas
  • Grow and engage a loyal pet-loving community through content, comments, DMs, and live moments
  • Drive real revenue through social commerce: Shop features, affiliate content, and live shopping
  • Collaborate on product drops, influencer-led collections, and launch planning
  • Build partnerships with other creators, brands, and media to expand our reach
  • Track what is working and use the data to sharpen strategy and posting cadence

Requirements

  • An established personal social presence with an engaged following
  • A proven track record of growing an audience and driving engagement
  • Strong on-camera presence: charismatic, authentic, and comfortable being a brand's face
  • Deep fluency in social trends, platform mechanics, and content formats
  • The speed to react to a trend and turn around timely content within hours
  • A genuine love of pets and pet-lifestyle content
  • Strong written and verbal communication
  • Experience with social commerce and affiliate content
  • Self-shoot and editing skills (CapCut, Adobe Premiere, or similar)
  • Comfort with analytics tools (Meta Business Suite, TikTok Analytics, YouTube Studio)

Benefits

  • Health, dental, and vision insurance
  • 401(k) with employer match
  • Paid holidays and paid time off
  • Generous employee discount on coffee and tea
  • Benefits begin quickly:
  • Health, dental, vision, and 401(k): First of the month after 60 days.
  • PTO and paid holidays: Available after 30 days.
Fresh Roasted Coffee logo

Fresh Roasted Coffee

Fresh Roasted Coffee LLC is an eco-friendly coffee roaster, co-packer and distributor with an ongoing commitment to delivering the freshest and highest quality coffee on earth. We serve businesses and consumers through our online marketplace at - freshroastedcoffee.com - and our brick-and-mortar location in Sunbury, Pennsylvania. Fresh Roasted Coffee is built upon a commitment to producing the highest quality products for our customers. Through responsible sourcing and efficient, accurate roasting, we are able to provide our clients and consumers with access to an extensive variety of exceptional and affordable craft coffees in a variety of brewing formats.

Founded in 2009
Sunbury, Pennsylvania, USA
23 employees (11 in marketing)

Traffic Signals

Monthly Visitors
100.6K
Monthly Google Ads Budget
$28.3K
Traffic Source Mix
Search
45.8%
Direct
30.3%
Referral
2.2%
Social
2.3%
Paid
7.1%

Headcount Trend

Current headcount: ~23

Marketing Team

Marketing Team Size
7 (30% of company)
Marketing Roles Posted (Last 30 Days)
1