Responsibilities

• Own Archer’s social media strategy and publishing calendar across all brand channels, with accountability for content quality, consistency, and audience growth.
• Lead executive thought leadership content for Archer’s senior leadership team, including platform development, social copy, and supporting long-form content.
• Collaborate with in-house content producers and designers to concept and brief social-first content, video, stills, motion, and written, that reflects Archer’s brand and technical credibility.
• Drive community management and audience engagement across channels, developing the voice and tone playbooks that keep Archer’s presence consistent at scale.
• Partner with Communications, Marketing, and Product teams to plan and execute social coverage around major company milestones, press moments, product launches, and industry events.
• Serve as an embedded content lead at key events and activations across air shows, media days, executive appearances, owning real-time coverage and ensuring the story gets told well in the moment.
• Analyze channel performance, translate data into actionable insights, and regularly report to the VP of Marketing with recommendations that inform strategy.

Requirements

• 5-7+ years of experience in social media strategy and content, with a track record of building and scaling programs for brands with technical, complex, or mission-driven products.
• Exceptional writing skills. You can write in multiple voices, translate dense technical material into compelling content, and adapt tone across platforms without losing substance.
• Experience working within or alongside a PR/communications function, with strong instincts for how social and earned media reinforce each other.
• Proven ability to collaborate with production teams (video, design, motion) as a creative brief writer and project partner, not just a publisher.
• Comfortable operating in a high-velocity environment with shifting priorities, tight timelines, and high visibility.
• Willingness to travel for key events, including international air shows and industry conferences (approximately 10-20% travel).
• Experience in aerospace, defense, deep tech, or advanced hardware is a strong advantage.
• Familiarity with eVTOL, autonomy, or sustainable aviation technology is a plus.
• A passion for innovation, culture and content and a keen interest in shaping the future of urban transportation.

Preferred

• An ideal candidate for this role would be a well-organized, detail-oriented planner and creative that can communicate across teams and partners to develop world-class content and who is ingrained in culture and deep tech trends.