Responsibilities

• Manage the Dining Services social media accounts and post regular content.
• Brainstorm campaign ideas.
• Create, manage, and promote engagement through contests and giveaways.
• Create, manage, and promote events and promotions taking place on campus within dining services.
• Share prominent news or updates for Dining Services such as timely announcements of hours, closures, weather emergencies, etc.
• Monitor various social media platforms such as TikTok, Facebook, Instagram, Twitter, Snapchat, Yammer, LinkedIn, and Sprout Social.
• Analyzes analytics to gauge the success of campaigns.
• Manage and update Dining Services team’s website as needed.
• Create and share press releases for prominent dining news and work with internal and external trade publications for coverage.
• Understand the overall concept of the university’s Dining Services, including the dining program, targeted guests including students, faculty/staff & visitors, product goals, and all other aspects of service.

Requirements

• Excellent communication skills, both written and verbal
• Customer service experience/knowledge
• Knowledge of social media platforms
• Good to better interpersonal skills
• General interest and knowledge
• Knowledge of graphic design tools is a plus
• Prior marketing related experience is a plus

Preferred

• Demonstrate awareness, understanding and skills necessary to work in a diverse environment.
• Learn how to create and implement a social media calendar/marketing plan.
• Learn how to conduct social media market research and use it to generate a larger audience or increase buy-in.
• Learn how to use multiple platforms and strategies to effectively promote a brand.