Responsibilities

• - Lead and develop Beta Bionics' organic social media strategy across key consumer and healthcare professional channels, aligning with broader marketing and brand goals
• - Translate marketing campaigns, product education, clinical milestones, conferences, and advocacy initiatives into engaging, platform-specific content
• - Monitor industry trends, audience insights, and competitive activity to identify opportunities for social media growth and engagement
• - Oversee content creation and scheduling through agency partnerships, ensuring compliance and brand consistency
• - Build and maintain an active online community by managing social listening, user-generated content, and direct interactions with followers
• - Manage influencer marketing initiatives, including building relationships with creators and managing the Patient Ambassador Program
• - Foster authentic partnerships with advocates, patients, healthcare professionals, and community groups to enhance awareness and trust
• - Collaborate with internal teams such as Creative, Clinical, Legal, and Regulatory to ensure content accuracy, compliance, and effectiveness
• - Define KPIs, analyze social media performance data, and optimize campaigns for engagement, reach, and sentiment
• - Hold agency partners accountable for delivering measurable results and continuous improvement

Requirements

• - Bachelor's degree in Marketing, Communications, Business, or related field
• - 5–7 years of experience in social media, influencer marketing, content strategy, digital marketing, or related disciplines
• - Proven experience developing and executing organic social media strategies across platforms such as Instagram, Facebook, TikTok, LinkedIn, Reddit, YouTube, and emerging channels
• - Experience managing external agencies and collaborating with cross-functional teams
• - Strong skills in content strategy, community building, KPI measurement, and influencer content creation
• - Excellent storytelling, editorial judgment, and creative direction abilities
• - Experience translating technical, clinical, or regulated content into engaging customer-facing communications
• - Comfort with AI-powered tools to enhance productivity and content development

Preferred

• Preferred qualifications include experience in healthcare, medical devices, pharmaceuticals, biotechnology, or life sciences industries.
• Familiarity with digital analytics, social listening, influencer management, and paid social media is advantageous.
• Ability to travel up to 20% and work flexible hours, including evenings and weekends, as needed.

Benefits

• - Competitive salary ranging from $95,000 to $160,000 USD
• - Comprehensive health insurance including medical, dental, and vision coverage
• - Employer-paid life, disability, and Employee Assistance Program (EAP)
• - 401(k) plan with company match
• - Employee Stock Purchase Plan
• - Open Paid Time Off policy and 10 paid holidays annually
• - Opportunity to work remotely within the United States, preferably in the Pacific Time Zone or near San Diego, CA
• - Collaborative, innovative environment with high-impact opportunities