Responsibilities

• Lead the development, execution, and optimization of multi-platform paid social campaigns with a focus on ROI, budget efficiency, and performance insights.
• Drive brand growth through strategic organic social plans, handling content calendars and collaborating with creative teams to deliver engaging content.
• Build and run influencer programs from the ground up—including strategy, talent sourcing, contracts, onboarding, and performance optimization for awareness and conversion.
• Inspire and develop a high-performing team through coaching, clear accountability, and growth-focused leadership.
• Identify untapped opportunities and confidently launch new initiatives in fast-paced, ambiguous environments without existing playbooks.
• Establish and effectively communicate Vision, strategies and how each employee’s work aligns
• Identify, select, develop and allocate skills, behaviors and talent needed to meet business needs
• Embrace diverse perspectives, appreciate differences and foster a culture of inclusion
• Build trusting relationships by being authentic, transparent and providing radical candor
• Provide and receive timely, constructive, specific and actionable performance and career feedback and coaching

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s degree a plus.
• 6+ years of hands-on experience creating and executing paid social campaigns across multiple platforms.
• Consistent track record of building and scaling, organic/paid social strategies and content programs from scratch.
• Direct experience creating and running paid influencer campaigns, including talent sourcing, onboarding, and performance tracking.
• Demonstrated success leading, coaching, and developing direct reports.
• Comfortable working in white space with minimal direction and high accountability.
• Strong analytical skills with the ability to translate data into actionable insights.

Preferred

• Master’s degree a plus
• Experience in regulated or 21+ industries (alcohol, cannabis, etc.) is a plus

Benefits

• Work where life works for you — with flexible and remote options that fit your world, not the other way around.
• Own your time — start with 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek so you can recharge and live fully
• A place where you belong — where your ideas are welcomed, your growth is encouraged, and your impact is real
• Get recognized for your work – annual merit increases and performance bonus
• A future you can count on — 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%-17% of your base salary
• Help with your goals — get help with student loan repayment assistance, attend a conference, or gain a new certification with professional development stipends
• Support for what matters most — comprehensive medical, dental, and vision coverage for you and your family
• Celebrating your milestones — paid parental and bonding leave for life’s biggest moments.
• Wellness that goes beyond work — programs that care for your whole well-being at whatever stage you are in your life
• A culture that gives back — paid volunteer days and a shared commitment to making a difference