Responsibilities

• Own the short-form content workflow for TikTok and Instagram Reels from idea to published post, including research, concepts, hooks, scripts, shot lists, filming, editing, captions, publishing, and post-publish learning.
• Create content for Archy's branded accounts and scripts for creator accounts.
• Travel to select dental conferences, customer events, and Archy gatherings to capture interviews, product moments, behind-the-scenes footage, and fast-turnaround event content. Expect roughly 6 to 10 trips per year.
• Recruit, vet, onboard, brief, and manage a roster of 10 to 20 internal and external creators, with a focus on dental professionals and voices trusted by the dental community.
• Manage the day-to-day execution of creator partnerships, including outreach, briefs, timelines, content reviews, approvals, usage rights, relationships, and performance reporting.
• Maintain the publishing and creator campaign calendar for TikTok and Instagram Reels, with a reliable cadence from both Archy and creator partners.
• Monitor short-form trends, audience behavior, comments, and dental conversations to identify timely ideas and opportunities.
• Track watch time, retention, completion rate, shares, saves, engagement quality, audience growth, creator output, and, where measurable, traffic and demos. Turn the results into clear decisions about what to repeat, improve, or stop.
• Work closely with Marketing, Sales, Customer Success, customers, and company leaders to find strong stories, move quickly from idea to execution, and keep the content accurate and useful.

Requirements

• 3+ years of hands-on experience developing and executing social media strategies.
• A portfolio of recent short-form content you personally helped concept, shoot, and edit. Please include 4 to 8 examples.
• Demonstrated experience creating social content for a brand, company, or creator, with examples of an account, format, series, or campaign that earned meaningful reach or engagement.
• Deep understanding of TikTok and Instagram Reels, including hooks, pacing, retention, native captions, trends, platform conventions, and the differences between content that belongs on each channel.
• Hands-on video production and editing skills using tools such as CapCut, Premiere Pro, Final Cut Pro, After Effects, or similar software. You should be comfortable creating with both a phone and a camera.
• Experience working with influencers, creators, ambassadors, or subject-matter experts, including outreach, briefing, feedback, deliverables, and relationship management.
• Strong storytelling and writing skills, with the judgment to make dental and software topics clear, useful, and entertaining without losing accuracy.
• Comfort appearing on camera, directing people who are not professional creators, and interviewing founders, customers, and dental professionals.
• Enough analytical fluency to read content and creator performance, find the useful signal, and apply it to the next round of work.
• Willingness to travel roughly 6 to 10 times per year and create content on location.
• Comfort working in a startup environment where you will help build the playbook as the channel grows.

Benefits

• Competitive salary and equity (some roles may be eligible for performance-based incentives or bonuses)
• Health, dental, and vision insurance
• 401(k) plan
• Flexible vacation policy
• Remote-friendly culture