Social Media Executive

Carlsbad, CA (On-site)

$23/hr – $27/hrMid Level2+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and execute engaging social content across platforms, from concept through publication, while coordinating with park teams, influencers, and analytics to drive engagement.

Own content calendar and publishing processes across multiple platforms
Track metrics and share insights to optimize campaigns

Job Description

Responsibilities

Create engaging social media content (images, video, copy, stories) for Facebook, Instagram, Twitter, TikTok, YouTube, etc.
Schedule and publish content on time according to the content calendar.
Ensure content aligns with Merlin Entertainments’ brand guidelines and resonates with the target audience.
Lead and participate in on-site content captures to grow the LEGOLAND California asset library.
Collaborate with park teams (Entertainment, Operations, Food, Retail) on content ideas and approvals.
Work with your direct manager for content approvals and edits.
Monitor trends and local news to inform the content calendar.
Learn and uphold LEGO Brand Guidelines in all content.
Support social media campaigns for seasonal events, sales, and new offerings to drive engagement.
Coordinate with influencers and manage in-feed collaborations.

Requirements

Degree in Marketing, Communications, or a related field (or equivalent practical experience).
1–2 years of experience in social media management or digital marketing, ideally in the entertainment, travel, or hospitality sectors.
Solid understanding of various social media platforms and industry best practices.
Basic proficiency in social media management tools (e.g., Dash Social, Hootsuite, Sprinklr) and analytics platforms (e.g., Google Analytics, Facebook Insights).
Strong writing, creative, and communication skills.
Ability to thrive in a fast-paced, collaborative environment.
Keen eye for detail and a strong interest in keeping up with the latest digital media trends.
Flexibility for light travel and occasional weekend support as required by the role.

Benefits

Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.
Paid Time Off (PTO).
Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.
Recognition Programs and Rewards.
401(k) Program: Save for the future with company matching contributions.
Tuition Reimbursement Programs: Get support for further education and career growth.
Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!

Merlin Entertainments - Corporate

Founded in 1985 in an Iowa farmhouse, Gateway has grown into one of America's best-known brands with millions of satisfied customers.The company received national acclaim in 1991 when it introduced its distinctive cow-spotted boxes, a tribute to its farm heritage. In 1993, it cracked the Fortune 500 and went public. The following year, Gateway shifted its headquarters from North Sioux City, South Dakota, to the San Diego area.In early 2004, the company acquired eMachines, one of the world's fastest-growing and most efficient PC makers. The company moved its headquarters to Irvine, California in September 2004.In October 2007, Gateway was acquired by Taiwan-based Acer Inc., and the combined entities now comprise the third-largest PC company in the world.Gateway and eMachines products are sold exclusively by leading retailers, e-tailers and channel partners in the United States, Canada, China, Europe, Japan and Mexico.

Founded in 1985

Irvine, California, USA

1.6K employees (30 in marketing)

merlincareers.com