Responsibilities

• Social Media Content Creation : Develop, capture, produce, and edit engaging photo and video content for Land-Grant’s social media channels, with a strong focus on Instagram Reels, TikTok, and short-form video. Create content that reflects Land-Grant’s brand voice, campus energy, beverages, events, and community.
• Social Media Management : Lead the day-to-day management of Land-Grant’s social media accounts, including creating, scheduling, and publishing content; writing captions; engaging with followers; responding to comments and messages when needed; and monitoring social media trends to keep our platforms relevant, engaging, and aligned with the Land-Grant brand.
• Event Planning + Execution : Help lead the planning and execution of Land-Grant’s larger pinnacle events, including Jeni’s x Land-Grant Strawberry Jam, Columbus Cocktail Festival, Land-Grant’s Oktoberfest, and other major campus-wide experiences. This includes supporting event timelines, vendor communication, partner coordination, logistics, staffing needs, day-of execution, guest experience, and post-event recaps.
• Day-to-Day Programming Support: Support the planning and execution of smaller recurring and day-to-day programming, including live music, watch parties, trivia, family-friendly programming, beer releases, partner pop-ups, community events, and seasonal activations. Help ensure programming is organized, well-promoted, and aligned with the Land-Grant brand experience.
• Event Marketing Support: Support the promotion of Land-Grant events across social media, website, in-house signage, and partner channels. Help ensure event messaging is clear, creative, accurate, and consistent from announcement through day-of coverage.
• On-Site Event Coverage : Capture real-time content during events, including photos, videos, stories, behind-the-scenes moments, crowd shots, vendor highlights, and partner activations. Be comfortable working occasional evenings and weekends to support event coverage and execution.
• Partner + Vendor Coordination : Communicate with event partners, vendors, food trucks, artists, performers, community organizations, and collaborators to gather assets, confirm logistics, support promotional needs, and help ensure a smooth event experience.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1-2 years of experience in a marketing role or internship
• 1-2 years of experience in event planning, coordination, or execution — festivals, hospitality, live entertainment, weddings, campus programming, or similar — strongly preferred.
• Must be 21 years of age or older.
• Proficiency with social media platforms, particularly Instagram and TikTok, with a keen understanding of what content performs best on each.
• Experience with video editing tools (such as Adobe Premiere, Final Cut Pro, or mobile apps like InShot or CapCut).
• Graphic design experience with tools like Adobe Photoshop, Illustrator, or Canva is a plus.
• Flexibility to work events outside of typical working hours, including evenings and weekends, as needed. This role will be required to work key Land-Grant events, including Jeni’s x Land-Grant Strawberry Jam over Memorial Day weekend, Columbus Cocktail Festival, Land-Grant’s Oktoberfest, and other major campus-wide events throughout the year.
• Advanced problem solving
• Excellent written and verbal communication skills.
• Highly organized with strong attention to detail and ability to manage multiple projects simultaneously.
• Ability to work independently as well as collaboratively in a team environment.

Benefits

• Full-Time benefits:
• IRA Match
• Paid training and development
• Land-Grant discounts (including free beer!)
• Performance-based incentive plan
• Medical, dental, and vision coverage
• Paid time off