Responsibilities

• Lead the development and activation of a new digital engagement persona to strengthen visibility, recognition, and adoption across external platforms
• Own and execute a strategic, multi‑platform social media and digital engagement approach aligned with key business priorities
• Build, launch, and scale social media channels beyond LinkedIn, defining clear purpose, voice, and engagement models
• Promote products, solutions, and offerings through compelling digital storytelling that drives visibility and interaction
• Actively engage external audiences and build and nurture a digital community of customers, partners, influencers, and industry stakeholders
• Shape and amplify key narratives and priorities by collaborating closely with Campaign Managers and other key stakeholders
• Track engagement and performance, translating insights into continuous optimization and increased impact
• Identify emerging platforms, trends, and engagement opportunities to continuously expand reach and relevance
• Act as the internal expert for social media and external engagement, setting best practices and guiding stakeholders

Requirements

• Minimum of 5 years of experience defining and executing social media and digital engagement strategies in a B2B or corporate environment
• Bachelor\'s degree preferred
• Proven ability to build and scale social media channels, communities, or engagement platforms
• Strong track record in promoting products, solutions, or thought leadership through digital storytelling
• Hands‑on experience creating or managing digital personas or distinct brand voices