Responsibilities

• Develop and Direct Circana’s global social media strategy across LinkedIn, YouTube, Instagram, and emerging platforms, driving and ensuring deep alignment with commercial objectives and brand positioning.
• Build and enforce enterprise-wide social governance, establishing clear policies, best practices, and scalable workflows for internal teams and global stakeholders.
• Develop and lead strategy for executive visibility programs, partnering with top leaders to craft compelling thought leadership narratives that position them as leading industry voices.
• Mentor team members and cross-functional partners, setting a standard of excellence for social strategy and operational execution.
• Define and execute a proactive, robust community management strategy that builds loyal audiences and fosters high-value conversations across all key platforms to impact business objectives.
• Serve as the primary steward of our social reputation, developing social listening and escalation frameworks, crisis communication protocols, and response and compliance guidelines.
• Actively guide the brand voice in complex community interactions, ensuring all engagements are authentic, professional, and aligned with our core values.
• Transform community feedback into actionable business intelligence, sharing insights with product, sales, and leadership teams to inform wider business strategies.
• Spearhead a high-impact, video-first social strategy, taking heavy ownership of YouTube and Instagram growth while maximizing rich media performance on LinkedIn.
• Direct the end-to-end creative process for social content, overseeing the production of short-form videos, executive interviews, and dynamic thought-leadership assets.

Requirements

• 10+ years of social media experience combined with communications and digital marketing experience, specifically leading enterprise-level B2B, SaaS, or corporate strategy.
• Deep expertise in driving comprehensive community management programs, including proactive engagement, crisis management, public relations and brand reputation stewardship.
• Proven success scaling YouTube, Instagram and LinkedIn channels, with a strong portfolio of video-led social strategies.
• Strong strategic planning skills, with the ability to define governance, build scalable processes, and manage complex stakeholder networks.
• Demonstrated ability to influence senior executives and guide thought leadership initiatives.
• Exceptional written and oral communication skills, with advanced editorial judgment.
• Experience mentoring peers or leading cross-functional task forces.
• Advanced knowledge of enterprise social management and listening platforms (Sprout Social, Sprinklr, or Khoros).
• Deep expertise in video production workflows, YouTube Studio analytics, and editing platforms (CapCut, Premiere, or similar).
• Expertise natively managing LinkedIn Business Manager and LinkedIn Campaign Manager.
• Strong familiarity with Marketing Automation systems (HubSpot preferred) and CRM platforms (Microsoft Dynamics preferred).
• Proficiency in enterprise project management tools (Wrike, Monday.com, Asana).

Benefits

• We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.