Own the end to end lead funnel and local activation, driving CPL efficiency and conversion through Meta/Google/programmatic while enabling franchisees with scalable CRM flows and social content playbooks.

• Responsibilities: Manage our lead generation funnel, optimizing for CPL and conversion through strategic digital campaigns (Meta, Google, programmatic, etc.)
• Help build and manage email and text marketing flows, including pre-sale, onboarding, and engagement journeys
• Support workflows for leads via platform Go High Level alongside Shoot 360 corporate team members
• Continuously improve SEO, SEM, and review management platforms to drive local discovery
• Collaborate with franchisees and agencies to localize digital campaigns while maintaining national brand standards
• Develop and manage promotional calendars, including offers, launches, and engagement campaigns via online platforms
• Analyze performance across all channels and present actionable insights and test-and-learn recommendations
• Own content creation and social content planning process for the Shoot 360 brand. Provide insight and template updates in Canva for collaborative content creation as a part of brand campaigns and promotions
• Partner with the Director of Marketing to develop innovative campaigns that fuel brand awareness and member growth
• Monitor and manage the Shoot 360 social media ecosystem, engaging daily with franchise locations, athletes, and community members to strengthen brand presence, foster relationships, and amplify local success stories

• Requirements: Team-first attitude and willingness to jump into a brand that is quickly growing on a global scale
• 3–5 years experience in digital marketing, social media, performance marketing, or CRM automation
• Strong knowledge of Meta Ads Manager, Google Ads, Go High Level, or similar platforms
• Experience building email/SMS flows with segmentation and personalization
• Data-driven with excellent attention to detail and reporting accuracy
• Ability to manage multiple priorities in a fast-paced, franchise environment
• Passion for sports, fitness, and the power of technology to elevate performance