Responsibilities

• The Social Media and Digital Content Producer on the Campus Enrollment Marketing team leads the day-to-day social media presence for campus enrollment marketing and creates timely, platform-native content that strengthens awareness, engagement, and enrollment.
• The position manages organic social channels and editorial planning while producing accessible short-form video, photography, graphics, and written content centered on prospective students and their supporters.
• Working across the Division, this role translates recruitment priorities into an integrated social content calendar, publishes and monitors content, engages audiences, and uses performance data to improve results.
• The position independently produces agile, social-first content and partners within the Growth Marketing team, University Communications, and vendors when campaigns require specialized or high-production execution.

Requirements

• Education: Bachelor’s degree in communications, marketing, public relations, digital media, journalism, or a related field. Or related education, training, and professional experience equivalent to a bachelor’s degree in the proceeding fields.
• Demonstrated experience managing organizational social media channels, including editorial calendars, scheduling, publishing, community engagement, and performance reporting.
• Strong knowledge of platform-native practices for Instagram, Facebook, TikTok, YouTube, ZeeMee, Campus ESP and emerging channels, including audience behavior, formats, trends, and accessibility requirements.
• Ability to create agile social content using photography, mobile or DSLR video, basic lighting and audio, and non-linear editing tools such as Adobe Premiere Pro, CapCut, or comparable software.
• Excellent writing, editing, and storytelling skills, with the ability to translate academic and admissions information into clear, engaging, student-centered social content and calls to action.
• Ability to manage a high-volume content calendar and multiple projects simultaneously under tight deadlines, with strong judgment, organization, and attention to detail.
• Demonstrated collaboration skills across diverse stakeholders, including admissions counselors, faculty, students, leadership, creative professionals, and external partners.
• Working knowledge of social media analytics, social listening, platform management tools, brand standards, accessibility, copyright, privacy, and ethical communication practices.
• Valid driver’s license and reliable transportation for on-campus and local content capture.

Preferred

• Experience managing social media for higher education, enrollment, admissions, student recruitment, or another audience-driven organization.
• Experience developing and executing social media strategies that increase reach, engagement, audience growth, website traffic, inquiries, applications, or other measurable outcomes.
• Experience with social media management and listening tools, Meta Business Suite, paid and organic social coordination, digital asset management, and basic design tools such as Adobe Creative Cloud or Canva.
• Experience coordinating social media takeovers, creators, and user-generated content, and familiarity with crisis escalation and time-sensitive communications protocols.
• Master’s degree in communications, marketing, public relations, digital media, journalism, or a related field. Or a Bachelor’s degree with related education and professional experience equivalent to a master’s degree in the proceeding fields.